SkillHubWork • Content Marketing & Strategy
Build a content engine that attracts, educates, and converts
We design pillar-based content programs for sales-led + PLG B2B SaaS to shorten sales cycles, grow organic share, and enable revenue teams with assets that move deals forward.
ICP: B2B SaaS • Mid-Market (Demand Gen, PMM, RevOps)
- Organic Sessions+78%
- Top-10 Keywords+62%
- Avg. Read Time3:10
- Pipeline Influenced+31%
Pillar Strategy
Topic clusters aligned to ICP pain — built to rank, educate, and convert.
Editorial Engine
Briefs → drafts → QA → publish with SEO checks and brand voice.
Distribution
Repurpose for email, LinkedIn, YouTube/shorts, and partner syndication.
Measurement
GA4/SC + CRM to tie content to assisted conversions and pipeline.
How we drive impact
Topic clusters that rank
Semantic coverage + internal links to build authority around core problems.
Editorial cadence
Briefs, SME interviews, and draft cycles keep quality high and velocity consistent.
Smart distribution
Atomize hero content into posts, snippets, reels, and emails engineered per channel.
Revenue alignment
Optimize for assisted conversions and influenced pipeline, not vanity metrics.
Clarity in reporting
Looker/GA4/SC dashboards for traffic, rankings, read depth, conversions, pipeline.
Quality & brand safety
Review gates, plagiarism checks, and SME sign-off before anything ships.
What we run
- Strategy: ICP mapping, pillar/topic clusters, roadmap
- Production: briefs, interviews, writing, design, video snippets
- SEO: on-page, internal links, technical fixes, schema
- Distribution: email, social, partner, communities, PR
- Enablement: decks, one-pagers, product notes for sales
- Analytics: GA4, Search Console, Looker, CRM influence
Distribution Mix
Last 90 DaysWhat you get every month
Editorial calendar
- 4–12 pieces (blogs, guides, case studies)
- Briefs, SEO checks, SME reviews
- Design and on-brand visuals
Distribution & repurposing
- Email summaries, LinkedIn threads
- Short-form video/snippets
- Partner & community syndication
Reporting & optimization
- Monthly GA4/SC dashboards
- Rank movements & gaps
- Quarterly content flywheel plan
Engagement models
Content Strategy Sprint
4–6 week sprint to ship pillars, calendar, and measurement plan.
Managed Production
We own briefs → drafts → publish; you approve and enable sales.
Co-Pilot Enablement
We partner with your team—co-creating, repurposing, and coaching.
Content tools we use
- GA4
- Search Console
- Looker Studio
- Semrush
- Ahrefs
- Surfer
- WordPress
- Webflow
- Notion
- Figma
- Descript
- HubSpot
- Salesforce