Business Challenges
Low Search Visibility
Your brand and content aren’t surfacing for the queries that matter. Impressions are soft, rankings hover past page one, and SERP click-through lags. Here’s how to uncover what’s throttling discovery and lift organic reach.
- Indexation & Crawl
- Keyword Coverage
- SERP CTR
- Technical Health
- Domain Authority
What’s limiting discoverability
Common symptoms we see
Weak query match
Pages don’t align to high-intent terms; metadata under-optimized.
Indexation gaps
Thin/duplicate pages and crawl barriers limit coverage.
Low SERP CTR
Titles/snippets don’t earn clicks; poor rich-result eligibility.
Technical drag
Slow LCP/INP, render issues, no canonical discipline.
Cluster gaps
Missing topic depth; no internal linking to hubs.
Authority deficit
Too few quality referring domains to compete on page one.
Why this happens
- Poor crawl/index signals: orphaned pages, blocked assets, faceted bloat.
- Shallow coverage: no MoFU/BoFU pieces mapped to commercial terms.
- Weak SERP assets: titles/descriptions don’t match intent; no schema.
- Tech issues: slow core web vitals, hydration errors, weak mobile UX.
- Low authority: limited topical trust and backlink depth.
How SkillHubWork fixes it
- Indexation cleanup: sitemaps, canonicals, noindex rules, and consolidation.
- Clustered content: pillar → cluster → comparison → proof + internal links.
- SERP CTR lifts: title/meta rewrites, FAQ/HowTo schema, media components.
- Technical sprints: LCP/INP targets, render hydration, image/CDN strategy.
- Authority plays: digital PR, partner placements, and link reclamation.
90-Day Visibility Playbook
Audit & crawl
Surface index blockers, duplication, and orphaned URLs.
Map demand
Cluster high-intent terms to pages; define content gaps.
Ship fixes
Canonicals, schema, metadata, and internal links.
Speed & UX
Hit LCP ≤ 2.5s, optimize media, stabilize layout/INP.
Earn authority
PR placements, link reclamation, and partner content.
Related SkillHubWork services
SEO / Organic Growth
Indexation cleanup, schema, and cluster publishing to lift impressions, CTR, and positions.
Content Marketing & Strategy
Pillars & topic depth aligned to intent, with internal links that compound.
Data-Driven Optimization
Experimentation sprints, conversion UX, and measurement that informs weekly actions.
Design & Development
Fast, accessible Next.js sites and landing systems tuned for ranking and conversion.